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By: Damian McNamara ISBN: Publisher: International Medical News Group Release Date: 31 July, 2005 Bioscience book rank: 4213627
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By: Marge Berer ISBN: Publisher: Reproductive Health Matters Release Date: 29 June, 2005 Bioscience book rank:
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By: U.S. Dept of Health and Human Services ISBN: B000115ZNK Publisher: Dept. of Health and Human Services, Centers for Disease Control and Prevention, National Center for HIV, STD, and TB Prevention, Division of HIV/AIDS Prevention--Surveillance and Epidemiology, Prevention Services Research Branch Release Date: 2001 Bioscience book rank:
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By: UNKNOWN ISBN: 9275073961 Publisher: Renouf Pub Co Ltd Release Date: January, 2006 Bioscience book rank:
| VIHdeo America is an extremally valuable tool for health communicators. It is an anthology of 10 years of HIV TV spots in the Americas VIHdeo America is an initiative of the Pan American Health Organization (PAHO) to disseminate TV spots about HIV created by different countries. The two-disc DVD set contains 198 TV spots produced between 1995 and 2005 in 24 countries of the Americas (Argentina, Barbados, Belize, Bolivia, Brazil, Canada, Chile, Colombia, Cuba, Guatemala, Guyana, Honduras, Jamaica, México, Nicaragua, Panamá, Paraguay, Peru, Dominican Republic, Suriname, Trinidad & Tobago, United States, Uruguay and Venezuela).
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<br />VIHdeo America aims at:
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<br />. Sharing information about use of TV for HIV campaigns
<br />. Allowing communication practitioners to learn from experiences of other countries
<br />. Allowing governments and civil society to consider new approaches to HIV communication
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<br />VIHdeo America is meant to serve as a learning tool for communicators. It is a historic collection and not intended as a showcase of best practices. The best way to benefit from the collection is to make an analysis of the TV spots. Watch it with other people and try to answer the following questions:
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<br />* What is the TV spot's specific objective?
<br />* Can you identify its target audience?
<br />* Do you think the spot is appropriate for this target audience?
<br />* Does the spot promote individual behavior change, social change, or policy change (advocacy)?
<br />* Does the spot tell viewers what to do (use imperative language), or does it challenge them to think
<br />about personal choices?
<br />* Does it contain language or images that convey fear/risk, hopelessness, stigma and discrimination,
<br />blame, moral judgment, pity, or rather it sends messages of support, empowerment, solidarity
<br />compassion and dialogue?
<br />* Make a list of the spots you consider to be good examples of HIV communication and another of
<br />those that are poor examples. What criteria did you use to separate the two groups?
<br />* Did you discover elements in the spots that are relevant to your own country's HIV response? If so,
<br />how might these be adopted or incorporated?
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By: UNKNOWN ISBN: Publisher: International Medical News Group Release Date: 01 June, 2005 Bioscience book rank:
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By: Marge Berer ISBN: Publisher: Reproductive Health Matters Release Date: 29 June, 2005 Bioscience book rank:
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By: Kathleen Henry Shears ISBN: Publisher: Family Health International Release Date: 01 August, 2005 Bioscience book rank:
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By: UNKNOWN ISBN: Publisher: The Center for AIDS: Hope & Remembrance Project Release Date: 01 August, 2005 Bioscience book rank:
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By: Joint United Nations Programme on HIV AI ISBN: 9291733040 Publisher: World Health Organization Release Date: January, 2003 Bioscience book rank:
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By: Nancy Walsh ISBN: Publisher: International Medical News Group Release Date: 31 July, 2005 Bioscience book rank: 5375921
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