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By: UNKNOWN ISBN: Publisher: Springer Release Date: Bioscience book rank: 69605
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By: Ljubo Skrbic, David Degrazia ISBN: 1884588573 Publisher: Miami Medical Publishing Release Date: January, 2003 Bioscience book rank: 5717943
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By: S. Watson, A. Gray, E. Taylor, B. Johnson, B. Fahm, A. McGee, W. Bingham, P. Banks ISBN: Publisher: Mississippi Academy of Sciences Release Date: 01 June, 2005 Bioscience book rank:
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By: Kirk Donovan ISBN: 1414035500 Publisher: 1st Books Library Release Date: 02 March, 2004 Bioscience book rank: 1793759
| I too thought this book was about Google Adsense and was sorely disappointed when it arrived. And despite its subtitle, "The behavioral science of advertising", it mostly isn't about that either.
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<br />The bulk of this book is a primer on basic advertising strategy for a business. And I do mean basic; the book covers topics like the purpose of advertising, and how CPM (cost per mille or thousand) works. The book is set in large type with huge paragraph spaces. It is 202 pages, yet the primary messages could have been communicated in between 50 and 100. The primary benefit I can articulate for the book is that it is a fast read; otherwise, otherwise, I don't recommend it.
I bought this book based on the book TITLE alone. It was a busy day and Amazon recommended that I buy this book based on the types of books I was searching for that day.
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<br />Trusting Amazon to add value to my reading experience, I bought it.
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<br />As I cracked the paperbook open hoping to learn what Kirk knows about "AdSense"...I was quick to discover that it has NOTHING to do with GOOGLE AdSense.
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<br />Ohh well, my fault. I hope someone benefits from this review and decides NOT to buy this book if they are looking for Google AdSense strategies.
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<br />As for the value within the book? Yep, pretty good and filled with common sense advertising tidbits. Kirk did a great job and I'm sure someone wanting this type of information would enjoy the book... as long as you know it has NOTHING to do with GOOGLE.
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<br />:) |
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By: Summary of the Institute of Medicine Symposium on Contributions of the Behavioral and Social Sciences to Health, National Research Council, Ph.D. Lisa F. Berkman ISBN: 0309084423 Publisher: National Academies Press Release Date: 26 June, 2002 Bioscience book rank: 4130500
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By: Michael Thorne ISBN: 0767411749 Publisher: McGraw-Hill Humanities/Social Sciences/Languages Release Date: 08 October, 1999 Bioscience book rank: 2256663
| I am a college student, and the thought of taking a statistics class frightened me. I'm not an exceptional math student, and assumed that I would fail the class. Then after reading Statistics for Behavioral Science, I realized that I too could do statistics! The practice problems were helpful gauges of what I had learned. Also, the text simplified even the most difficult procedures. I think anyone could benefit from this helpful guide to statistics. |
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By: Della M. (ed.) Hann ISBN: B000X6VQUE Publisher: Nation Institute of Mental Health Release Date: 1998 Bioscience book rank:
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By: Glenn W Martin, Heidi Lingbloom ISBN: 0970961707 Publisher: DS Publications Release Date: 2001 Bioscience book rank:
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By: H. Philip Zeigler, Peter Marler ISBN: 1573314730 Publisher: New York Academy of Sciences Release Date: June, 2004 Bioscience book rank: 2823385
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By: N. Bouden-Romdhane, Vijay Madisetti, J.W. Hines ISBN: 0792397444 Publisher: Springer Release Date: 30 June, 1996 Bioscience book rank: 4590241
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